What is SEO and How Does It Work?

What is SEO?

SEO means Search Engine Optimization, it is online marketing practices to help you to bring your websites on top position in SERPs for a particular keywords. Keyword means when a user searches some words in search engine to find out something, these words are known as keywords. With the help of seo you can change your business local to international.

Why we use SEO?

• Get Quality Traffic. It can affect all visitors in the world, but if they come to your site because Google tells them that they are a resource for Apple computers when they are actually farmers selling apples, this is not quality traffic.
• Amount of Traffic. Once you have the right people who click on the search engine results pages (SERP), the traffic increases.
• Always get organic traffic on your websites in a long term way.
• Increase more visibility on Search Engines
• Get more traffic on your websites, Traffic means No. Of user who visit your websites.
• Convert your local business into international business in a easy way.

What are the Types of SEO

    There are Three types of SEO, They are

1. White Hat SEO - White hat seo is slow process but it provides long-lasting growth in rankings.
2. Black Hat SEO – Black hat seo  provides quick, unpredictable and shot-lasting growth in rankings. If you use black hat seo than search engines add your sites in black lists. Generally it is use in world cup  match season.
3. Gray Hat SEO – The grey hat seo is a combination of white hat seo and black hat seo. For example Uses of 95% of white hat seo and 5% of black hat seo is known as grey hat seo.

 Process of SEO

1. Site Analysis
2. ONPage SEO
3. Offpage SEO
4. Link Building
5. Strategy
6. Submission Sites
7. SEO Compliance

How SEO works

You can think of a search engine as a website you visit to type (Search) a question in a box and Google, Yahoo!, Bing or any search engine you are using magically answers with a long list of page links Web that could potentially answer your question.

It's true. But have you ever stopped to consider what's behind those magical link lists?

Here's how it works: Google (or whatever search engine you're using) has a crawler that automatically shuts down and collects information about all the content they can find on the Internet. Crawlers bring all these 1's and 0's into the search engine to create an index. This index is fed through an algorithm that tries to match all that data to the query.